Patient Awareness

Learn more about how chiropractic care can help you.

kent-about

The Founder
Kent S. Greenawalt

ABOUT THE F4CP

Founded in November 2003 by Kent S. Greenawalt, CEO, Foot Levelers Inc., the not-for-profit Foundation for Chiropractic Progress (F4CP) educates the public about chiropractic care through positive press.

The F4CP Executive Board is comprised of chiropractic leaders, stakeholders and others.

Mission & Objectives

The F4CP embraces a mission of educating the public about chiropractic care through positive press.

The F4CP positive press campaign consists of monthly press releases, advertorials, public service announcements, advertisements (print, radio, television), and partnerships with high profile spokespeople.

Vision

The Foundation for Chiropractic Progress will continue its dedication to raising public awareness of the many benefits associated with chiropractic care, and will do so successfully by setting forth the following vision.

  • Favorably position the Chiropractic profession with the media and ensure that the media contacts the F4CP regarding issues concerning health policy
  • Increase the percentage of consumers seeking chiropractic care from 7% to 15%
  • Fund a 30-second TV spot during Super Bowl
  • Place a Chiropractor at every major corporation that sponsors an on-site health clinic
  • Ensure the inclusion of chiropractic benefits in most employee plans

Get Involved

Make a difference by getting involved in a Speakers Bureau, attending conferences given by your state associations and making presentations about the Foundation and our exciting campaign efforts.

In addition, you can spread the word about the benefits of chiropractic and the “Think Again, Think Chiropractic” campaign in your day-to-day interactions with colleagues, patients and others. You can also get involved by making a Pledge to the Foundation for Chiropractic Progress.

OFFICERS & DIRECTORS

Executive Committee

kent-greenawalt

Kent S. Greenawalt

Chairman, F4CP
CEO, Foot Levelers

gerard-clum

Gerard Clum, D.C.

President Emeritus Life
Chiropractic College West

don-petersen

Don Petersen

President
MPA Media

kray-kibler

Kray Kibler

COO & CFO
Scrip Companies

mickey-burt

Mickey Burt, D.C.

Executive Director for Alumni,
Palmer College of Chiropractic

robert-moberg

Robert Moberg

President
ChiroTouch

Board Members

mike-flynn

J.MICHAEL FLYNN, D.C.

Past President
WFC

joe-doyle

JOE DOYLE

President
Chiropractic Economics

charlie-dubois

CHARLES DUBOIS

President
Standard Process

thomas-klapp

THOMAS KLAPP, D.C.

COCSA
Representative

carol-ann-malizia

CAROL ANN MALIZIA, D.C.

International Speaker
Functional Wellness Consultant
President, GirlsGalsGurus

mark-sanna

MARK SANNA, D.C.

President
Breakthrough Coaching

bill-meeker

William Meeker, D.C.

President Palmer College of
Chiropractic, West Campus

brian-mcaulay

Brian McAulay, D.C., PhD

President, Argosy University
Dallas Campus

ray-foxworth

Ray Foxworth, D.C., FICC, MCS-P

President
ChiroHealthUSA

kristine-dowell

Kristine Dowell

Executive Director
Michigan Association of Chiropractors

paul-timko

Paul Timko

Vice President,
General Manager Performance Health

maggie_colucci

Maggie Colucci, D.C.

President
Federation of Chiropractic Licensing Boards

Staff Members

sherry_mcAllister

Sherry McAllister, MS(ed), DC, CCSP

Executive Vice-President
dr.mcallister@f4cp.com

alexis_lignos

Alexis Lignos

Marketing Director
alexis@f4cp.com

megan_gilson

Megan Gilson

Marketing Manager
megan@f4cp.com

marta_cerdan

Marta Cerdan

Membership Director
marta@f4cp.com

GOALS & REPORTS

2017 Public Relations Report

Annual Overview

2017 Public Relations Overview

Dear Members,

The Foundation for Chiropractic Progress’ (F4CP) mission to generate positive press for the profession has proven to be successful yet again.

In 2017, the F4CP secured a multitude of media opportunities in national publications including:
FOX NewsSHAPE MagazineMcKnights Senior LivingThe ObserverNew Theory and more, touting the benefits of chiropractic care as a safe, effective and drug-free option to manage pain and maintain optimal health and wellness.

As always, the F4CP produced and distributed several new positive press resources including:

Additionally, several standouts paved the way for success in chiropractic as a first-line, drug-free pain management option.

2018 Plans

For the year ahead, the F4CP plans to build out its initiatives nationally and at the grassroots level, boost its successes, and bring new opportunities to the chiropractic profession.

In 2018, doctors can expect a surge of new membership benefits to be introduced, including the Practice Progress Webinar Series for Doctors, Pump Up Your Progress Webinars for CAs, weekly podcasts, Facebook Live Events, and a wide-array of new marketing resources to support our doctors locally.

The F4CP will continue to expand and strengthen all initiatives complementing its campaign – including, September Drug-Free Pain Management Awareness Month, Athletic TIPS™, and the employer outreach program.

The F4CP is pleased with the potential that the New Year brings for the chiropractic profession.

SUPPORTED BY

  • Standard Process
  • Foot Levelers
  • NCMIC
  • Chiro Touch
  • Performance Health
  • Chiropractic Economics
  • Dynamic Chiropractic
  • Florida Chiropracitc Association
  • Palmer College
  • Life University
  • Michigan Association of Chiropractors
  • ChiroHealth USA
  • North Western
  • Dee Cee Labs
  • Logan
  • Amendola Communication
  • Secure Care
  • Life Chiropractic College West
  • New York Chiropractic College
  • Parker University
  • Cleveland University