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JUNE NEWSLETTER This months issue includes the following achievements:
The Foundation has produced two new 60-second TV spots highlighting the benefits of chiropractic. The first focuses on fibromyalgia and the relief chiropractic care offers, featuring a personal testimony by General Becky Halstead. The second highlights the importance of a healthy lifestyle and specific ways in which people can enhance their current nutrition/exercise habits. To view the completed spots, please click below. Currently, the Foundation has produced seven TV PSAs, all to be distributed to over 1000 TV stations nationwide. Several more PSA's are in the planning stages! Though you may already be aware, the Federal Communication Commission requires all TV and radio stations to broadcast a certain number of PSAs annually to maintain their license. This means, the F4CP spots which were submitted years ago are still playing today! As a reminder - all monthly contributors have the right to utilize these spots in local marketing or in a reception area. Below is a list of available Foundation TV spots, which can also be found on the F4CP website: www.f4cp.com.
By the end of June, both the 30/60 second radio spots featuring Jerry Rice and the value of chiropractic for personal injury cases will be distributed to over 6,500 radio stations in the country. These spots will add to those already developed and available to monthly contributors. The current list of 30/60 second radio spots are as follows:
The Foundation has produced a recent matte release regarding sciatica and the value of chiropractic care. This print story, along with all others, will be distributed to over 10,000 newspapers, including 1,600 dailies and more than 8,400 weekly and other nondaily newspapers. Our Latest Coverage Participate Aaron Rodgers - Print advertorial Jerry Rice - 30 second radio PSA As of April, this broadcast has currently generated 211 times in 37 different states with an audience of 126,841,072, significantly increasing the total reach. Driving Safety - TV PSA Please look to future F4CP newsletters for all up-to-date circulation numbers! Support the Selection of a Chiropractic Student from Miss USA-Take Acion Now! Support Miss South Dakota, Chandra Burnham, by casting your vote to help advance her to the Semifinals in Miss USA contest. Currently, a chiropractic student at Northwestern, Burnham plans to advocate for chiropractic care throughout her entire experience. Encourage all of your contacts to show their support, voting ends June 19th. To Vote: Chandra Burnham is a monthly contributor to the Foundation and has served as its spokesperson at chiropractic events. Becoming Miss USA would give significant exposure to the chiropractic profession. Take action now! NEW: Military and Chiropractic Resource Center In cooperation with Brigadier General Rebecca Halstead and individuals’ familiar with the Department of Defense and the Veterans Administration’s processes, the Foundation has developed an informal subset to our website devoted to issues surrounding chiropractic and the federal agencies. The Foundation’s “Military Corner” provides a plethora of in-depth topic information including - - current care integration at military health facilities, policy and accessing rights, ways to become involved with the DOD/VA and the latest developments regarding chiropractic and the military. To view the site in its entirety, please click here 2ndGraduating Class from Parker Provides Gift to F4CP Parker University’s graduating classes continue to contribute to the Foundation for Chiropractic Progress. As the second class to donate, the 2011 class composed of 70 future doctors provided a check in the amount of $2,000. Prior to this contribution the August 2010 graduating class, composed of 112 future D.C.’s, contributed $5,398 Each of these graduating classes is challenging the graduates of other chiropractic colleges to show their support for positive press and match the generous offers. Employee Outreach Program: New Realeases: Successful Exhibiting Two New Significant Press Releases The Foundation has recently distributed two press releases supporting the efficacy and cost effectiveness of chiropractic care. Both will help to strengthen the Foundation’s discussions within the employer community. The releases highlight the findings of two significant studies “Manipulation or Microdisketomy for Sciatica? A Prospective Randomized Clinical Study,” which found spinal manipulation to be equally as beneficial as surgery in treatment of sciatica secondary to lumbar disk herniation and “Health Maintenance Care in Work-Related Low Back Pain and Its Association with Disability Recurrence,” which concluded chiropractic care to be more valuable for low back pain than physician care and physical therapy. Please click below to read the complete releases. In addition to widespread media distribution, the Foundation plans to design an ad that will focus on the findings of these two studies, to be featured in prominent business publications. Exposure at Business and Industry Events The Foundation recently participated at the CDHC Solutions Forum East, May 11-12, 2011, in Atlanta, GA. Joining the F4CP representatives were two leaders from Life University- Dr. Ralph Davis, Dean of Clinics at Life University and Stella Peterson, Director of Human Resources at Life University. Overall, the event was a success, from the continued presence at the booth, to Niteesh Choudhry’s presentation, to the impromptu partnership meetings. The F4CP representatives were able to connect with all participating vendors and a number of present attendees, including employers, TPAs, benefit brokers, consultants and regional health plan administers. The reception of chiropractic care was great; everyone who visited the booth had another positive story to share. A number of other conversations held centered on on-site health clinics, sponsorship/partnership opportunities available and as always presented research sponsored by the F4CP supporting the efficacy of chiropractic. National Health Leadership Council Forum As a member of the NBCH we have the opportunity to send representatives to industry events to participate in discussions with the business community. CDHC Solutions Forum West NBCH 16th Annual Conference AHIP Fall Forum 2011 As most are aware, the Foundation is sponsoring a white paper on the value of having a doctor of chiropractic as a member of the employer’s health clinic. Those interested in the topic of on-site clinics, please read the story below which recently appeared on the front-page of the Minnesota Star Tribune. More and more corporations are establishing on-site health clinics, “42% of workplaces with 500 or more employees now have clinics that provide basic immunization, throat cultures and other care typically gotten at a doctor’s office…27% of the other employers are looking seriously to include a clinic...they all see numerous advantages of the clinics including the reduction in absenteeism because of having to travel to a doctor’s office.” To read more click here: “Company Doc makes a comeback...Employers see on-site health care clinics as a cut medical costs and increase productivity”. The Foundation has a number of webinars which they will be sponsoring in the upcoming months. On May 24, 2011 Kim and Tom Klapp, D.C. joined the Foundation representatives as they shared their expertise regarding Patient Communication. Their presentation included specific, effective patient communication strategies that increase patient compliance and result in: higher retention, higher collections, more referrals and less stress. A copy of the entire presentation is available to monthly contributors. Please e-mail lkennedy@cpronline.com to request a copy. Reminder: On June 16, 2011 at 1 p.m. Est., General Becky Halstead will be hosting a F4CP webinar, where she will present a number of “Leadership Lessons”. Halstead is a spokesperson for the Foundation as well as an expert in leadership. Her presentation will run a little over an hour and those in attendance will walk away with key tips in becoming a more successful leader. The continued growth of the Foundation is dependent on more doctors getting involved. All of the monthly contributors can be found at the website by name, not amount. Encourage your list of contacts to join you in seizing this opportunity. Forward this newsletter to them. This campaign is making a difference by informing patients everywhere about the value in chiropractic care!!
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Update on Foundation Activities
